{"product_id":"marketing-the-fantasy-women-entrepreneurs-and-the-beauty-industry","title":"Marketing the Fantasy: Women Entrepreneurs and the Beauty Industry","description":"\u003cp data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eTitle:\u003c\/strong\u003e\n\u003cspan\u003e\u003c\/span\u003eMarketing the Fantasy \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSubtitle:\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e Women Entrepreneurs and the Beauty Industry\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSubject Classification: \u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\n\u003cspan\u003eBusiness and Management, Gender Studies, Society and Culture\u003c\/span\u003e\n\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBIC Classification: \u003c\/strong\u003eJH, JFSJ, KJ \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBISAC Classification: \u003cspan\u003e\u003c\/span\u003e\n\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\n\u003cspan\u003eBUS109000, SOC028000, BUS025000\u003c\/span\u003e\n\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBinding:\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e Hardback, eBook\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003ePlanned publication date:\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e Dec 2025\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eISBN (Hardback):\u003c\/strong\u003e\n\u003cspan\u003e\u003c\/span\u003e978-1-83711-031-5 \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eISBN (eBook):\u003c\/strong\u003e\n\u003cspan\u003e\u003c\/span\u003e978-1-83711-032-2 \u003cbr data-mce-fragment=\"1\"\u003e\n\n\n\u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ee-books available for libraries from \u003cspan\u003e \u003c\/span\u003e\n\n\u003cstrong data-mce-fragment=\"1\"\u003eProquest\u003c\/strong\u003e\n\n\u003cspan\u003e \u003c\/span\u003eand \u003cspan\u003e \u003c\/span\u003e\n\n\u003cstrong data-mce-fragment=\"1\"\u003eEBSCO\u003c\/strong\u003e\n \n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ewith non-institutional availability from \u003c\/span\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003e\nGooglePlay\n\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor larger orders, or orders where you require an invoice, contact us  \u003cspan id=\"cloak8074a48c555b85c31ec4347354a45e96\" data-mce-fragment=\"1\"\u003e\nadmin@ethicspress.com\n\u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5\u003eDescription\u003c\/h5\u003e\n\u003cp class=\"MsoNormal\"\u003e\n\u003cspan\u003eThis new book covers the basic principles of entrepreneurship and how they have been applied by women seeking success in the beauty industry. It profiles pioneers in the industry who succeeded in creating the multi-billion dollar industry we know today. The text also profiles six businesses, and discusses issues in entrepreneurship as applied by the founders of these businesses. It also addresses some of the sociological aspects of the beauty industry as it seeks to solidify its place in the global economy through the use of techniques such as social media marketing.\u003cbr\u003e \u003cbr\u003eThis is an introductory textbook which could be used in undergraduate business or entrepreneurship courses, including Women and Entrepreneurship. It could also fit into the curriculum in a Women’s Studies program. \u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5\u003eBiography\u003c\/h5\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eAuthor(s):\u003c\/span\u003e \n\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eDr. Lucy Franks is a Professor Emeritus at Bellevue University, USA. For more than 25 years she taught Management, Leadership and Entrepreneurship courses in Bachelor’s, Masters and Doctoral level programs. She is the co-author of “Courageous Women and their Leadership Legacies.\u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5 class=\"p1\" data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eReviews\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eThis title is currently being reviewed. Please check back for further updates in due course.\u003c\/p\u003e","brand":"Ethics Press","offers":[{"title":"Hardback","offer_id":44866875490346,"sku":"dwb1789712385184","price":89.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/0709\/8154\/files\/marketing-the-fantasy-women-entrepreneurs-and-the-beauty-industry_1.jpg?v=1789712390","url":"https:\/\/layerreadywear.shop\/products\/marketing-the-fantasy-women-entrepreneurs-and-the-beauty-industry","provider":"My Store","version":"1.0","type":"link"}