{"product_id":"new-perspectives-in-critical-marketing-and-consumer-society-a-contemporary-essay-collection","title":"New Perspectives in Critical Marketing and Consumer Society: A Contemporary Essay Collection","description":"\u003cp data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eTitle:\u003c\/strong\u003e\n\u003cspan\u003e\u003c\/span\u003eNew Perspectives in Critical Marketing and Consumer Society \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSubtitle:\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e A Contemporary Essay Collection\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSubject Classification: \u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\n\u003cspan\u003eBusiness and Management, Equality Diversity Inclusion, Gender Studies\u003c\/span\u003e\n\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBIC Classification: \u003c\/strong\u003eKJ, JF \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBISAC Classification: \u003cspan\u003e\u003c\/span\u003e\n\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\n\u003cspan\u003eBUS043000, BUS008000, BUS016000\u003c\/span\u003e\n\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBinding:\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e Hardback, Paperback, eBook\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003ePublication date:\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e 26 Nov 2024\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eISBN (Hardback):\u003c\/strong\u003e\n\u003cspan\u003e\u003c\/span\u003e978-1-80441-824-6 \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eISBN (eBook):\u003c\/strong\u003e\n\u003cspan\u003e\u003c\/span\u003e978-1-80441-825-3 \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eISBN (Paperback): \u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e978-1-80441-826-0\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTo view a sample of the book, please click \u003c\/span\u003e\u003cspan style=\"text-decoration:\" underline data-mce-style=\"text-decoration:\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ee-books available for libraries from \u003cspan\u003e \u003c\/span\u003e\n\n\u003cstrong data-mce-fragment=\"1\"\u003eProquest\u003c\/strong\u003e\n\n\u003cspan\u003e \u003c\/span\u003eand \u003cspan\u003e \u003c\/span\u003e\n\n\u003cstrong data-mce-fragment=\"1\"\u003eEBSCO\u003c\/strong\u003e\n \n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ewith non-institutional availability from \u003c\/span\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003e\nGooglePlay\n\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor larger orders, or orders where you require an invoice, contact us  \u003cspan id=\"cloak8074a48c555b85c31ec4347354a45e96\" data-mce-fragment=\"1\"\u003e\nadmin@ethicspress.com\n\u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5\u003eDescription\u003c\/h5\u003e\n\u003cp class=\"MsoNormal\"\u003e\n\u003cspan\u003eThis book adopts a unique perspective in critically evaluating new perspectives of marketing that fall within ethical constructs, including EDI (equality, diversity and inclusivity), gendered implications and perspectives, sustainability (people and planet) and intersections with consumer culture. Marketing is often criticised as being commercially focused – profit over people. This book suggest that marketers could and should include consideration for progressive societal discourse and provides examples of how this can be conceptualised within current markets by using contemporary marketing examples and insights from consumer society.\u003cbr\u003e \u003cbr\u003eThis edited collection of chapters addresses topical events, from the Met Gala to the FIFA World Cup, as well as examining the music, fashion and media industries, to reflect upon the way in which societal ideologies and discourse are evolving. It offers a new, contemporary lens through which marketing can be understood within consumer society.\u003cbr\u003e \u003cbr\u003eThe book will be of interest to undergraduate and postgraduate business and marketing students; academics seeking to develop the curriculum, lecture content, and assessment design; and marketers\/practitioners who want to engage with topical marketing discourse. It provides a glimpse into the future of markets and marketing.\u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5\u003eBiography\u003c\/h5\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eEditor(s):\u003c\/span\u003e \n\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eDr. Elaine Ritch is a Reader in Fashion, Marketing, and Sustainability, Glasgow Caledonian University; Jennifer Brown is Lecturer in Marketing at Glasgow Caledonian; Dr Julie McColl is Assistant Professor at Heriot Watt University and works across a number of universities in the UK; and Margie Shields is a Lecturer in Marketing at Glasgow Caledonian University, Scotland, United Kingdom.\u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5 class=\"p1\" data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eReviews\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eThis title is currently being reviewed. Please check back for further updates in due course.\u003c\/p\u003e","brand":"Ethics Press","offers":[{"title":"Paperback","offer_id":44866799435818,"sku":"hjr1789711064055","price":25.83,"currency_code":"USD","in_stock":true},{"title":"Hardback","offer_id":44866799468586,"sku":"rji1789711064056","price":85.91,"currency_code":"USD","in_stock":true},{"title":"eBook","offer_id":44866799501354,"sku":"jqf1789711064057","price":32.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/0709\/8154\/files\/new-perspectives-in-critical-marketing-and-consumer-society-a-contemporary-essay_1.jpg?v=1789711069","url":"https:\/\/layerreadywear.shop\/products\/new-perspectives-in-critical-marketing-and-consumer-society-a-contemporary-essay-collection","provider":"My Store","version":"1.0","type":"link"}