{"product_id":"reducing-gun-deaths-and-injuries-a-social-marketing-approach","title":"Reducing Gun Deaths and Injuries: A Social Marketing Approach","description":"\u003cp data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eTitle:\u003c\/strong\u003e\n\u003cspan\u003e\u003c\/span\u003eReducing Gun Deaths and Injuries \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSubtitle:\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e A Social Marketing Approach\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSubject Classification: \u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\n\u003cspan\u003eSociety and Culture, Community, Business and Management\u003c\/span\u003e\n\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBIC Classification: \u003c\/strong\u003eJF, JKVJ, KJS \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBISAC Classification: \u003cspan\u003e\u003c\/span\u003e\n\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\n\u003cspan\u003eSOC051000, BUS043000, BUS016000\u003c\/span\u003e\n\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBinding:\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e Hardback, Paperback, eBook\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003ePublication date:\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e 16 Aug 2023\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eISBN (Hardback):\u003c\/strong\u003e\n\u003cspan\u003e\u003c\/span\u003e978-1-80441-094-3 \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eISBN (eBook):\u003c\/strong\u003e\n\u003cspan\u003e\u003c\/span\u003e978-1-80441-095-0 \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eISBN (Paperback): \u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e978-1-80441-096-7\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTo view a sample of the book, please click \u003c\/span\u003e\u003cspan style=\"text-decoration:\" underline data-mce-style=\"text-decoration:\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ee-books available for libraries from \u003cspan\u003e \u003c\/span\u003e\n\n\u003cstrong data-mce-fragment=\"1\"\u003eProquest\u003c\/strong\u003e\n\n\u003cspan\u003e \u003c\/span\u003eand \u003cspan\u003e \u003c\/span\u003e\n\n\u003cstrong data-mce-fragment=\"1\"\u003eEBSCO\u003c\/strong\u003e\n \n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ewith non-institutional availability from \u003c\/span\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003e\nGooglePlay\n\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor larger orders, or orders where you require an invoice, contact us  \u003cspan id=\"cloak8074a48c555b85c31ec4347354a45e96\" data-mce-fragment=\"1\"\u003e\nadmin@ethicspress.com\n\u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5\u003eDescription\u003c\/h5\u003e\n\u003cp class=\"MsoNormal\"\u003e\n\u003cspan\u003eThis book highlights Social Marketing strategies that have been successful in reducing gun deaths and injuries. Readers will be able to advocate for, develop, and\/or implement similar strategies in their communities. Each case story includes a summary of successfully applied behavioral change theories and practices The cases are supported by literature reviews, prior research studies, and interviews with professionals working in agencies including sheriff’s departments, public health, and county and city governments. The book shows how voluntary behavior change strategies addressed towards this “wicked problem”, need to be influenced by several critical components including priority audience segment profiles, a clear and specific desired behavior, barriers to change, desired benefits for change, and key motivators, including perceived social norms. Case selection will be inspired by those that have used a Social Marketing approach, which applies proven marketing principles and techniques to create, communicate, and deliver value to influence priority audience behaviors that benefit society, as well as the individual. Key audiences are those working in governmental agencies in positions such as communications and program management. It is also a valuable text for college and university researchers and students, on degree programs including public health, public administration, marketing, social science, psychology, and communications.\u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5\u003eBiography\u003c\/h5\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eAuthor(s):\u003c\/span\u003e \n\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eNancy R. Lee, MBA, is President, Social Marketing Services, Inc., a Strategic Advisor at C+C, and an Affiliate Instructor, University of Washington. \u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5 class=\"p1\" data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eReviews\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\"There are relatively few books on the problem of reducing gun shootings. This book is distinctive in applying social marketing research principles to yield insights. Nancy Lee is the best person that I can think of to write masterfully on this topic.\"\u003cbr\u003e- Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Illinois, USA \u003c\/p\u003e\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\"Nancy Lee has a firm grasp on how to effectively use social marketing as a strategy to get people to be proactive in keeping our communities safe by reducing gun violence. Publication of this book is particularly timely, especially as communities across the country grapple with how to keep our kids safe. I believe this book could be used as a valuable resource for school districts, community members, and police departments. I also think it can serve as a catalyst to get people to come together and unite around a common interest.\"\u003cbr\u003e- Ed Holmes, Chief of Police, Washington State, USA \u003c\/p\u003e\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\"This book can show how using social marketing strategies to change the behaviors of individuals can have a significant impact on the problem of gun violence... Nancy Lee is one of the preeminent authors in the world on social marketing.\"\u003cbr\u003e- Julie Colehour, Partner, C+C , Seattle, WA, USA \u003c\/p\u003e","brand":"Ethics Press","offers":[{"title":"Paperback","offer_id":44866782593066,"sku":"yus1789710558943","price":26.6,"currency_code":"USD","in_stock":true},{"title":"Hardback","offer_id":44866782625834,"sku":"zgz1789710558944","price":67.1,"currency_code":"USD","in_stock":true},{"title":"eBook","offer_id":44866782658602,"sku":"kqp1789710558945","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/0709\/8154\/files\/reducing-gun-deaths-and-injuries-a-social-marketing-approach_1.jpg?v=1789710564","url":"https:\/\/layerreadywear.shop\/products\/reducing-gun-deaths-and-injuries-a-social-marketing-approach","provider":"My Store","version":"1.0","type":"link"}