{"product_id":"standardization-versus-differentiation-a-false-dichotomy","title":"Standardization Versus Differentiation: A False Dichotomy?","description":"\u003cp data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eTitle:\u003c\/strong\u003e\n\u003cspan\u003e\u003c\/span\u003eStandardization Versus Differentiation \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSubtitle:\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e A False Dichotomy?\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eSubject Classification: \u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\n\u003cspan\u003eBusiness and Management\u003c\/span\u003e\n\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBIC Classification: \u003c\/strong\u003eKJ \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBISAC Classification: \u003cspan\u003e\u003c\/span\u003e\n\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\n\u003cspan\u003eBUS043000, BUS087000, BUS070050\u003c\/span\u003e\n\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBinding:\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e Hardback, eBook\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003ePlanned publication date:\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e Jan 2028\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eISBN (Hardback):\u003c\/strong\u003e\n\u003cspan\u003e\u003c\/span\u003e978-1-83711-667-6 \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eISBN (eBook):\u003c\/strong\u003e\n\u003cspan\u003e\u003c\/span\u003e978-1-83711-668-3 \u003cbr data-mce-fragment=\"1\"\u003e\n\n\n\u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ee-books available for libraries from \u003cspan\u003e \u003c\/span\u003e\n\n\u003cstrong data-mce-fragment=\"1\"\u003eProquest\u003c\/strong\u003e\n\n\u003cspan\u003e \u003c\/span\u003eand \u003cspan\u003e \u003c\/span\u003e\n\n\u003cstrong data-mce-fragment=\"1\"\u003eEBSCO\u003c\/strong\u003e\n \n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ewith non-institutional availability from \u003c\/span\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003e\nGooglePlay\n\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor larger orders, or orders where you require an invoice, contact us  \u003cspan id=\"cloak8074a48c555b85c31ec4347354a45e96\" data-mce-fragment=\"1\"\u003e\nadmin@ethicspress.com\n\u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5\u003eDescription\u003c\/h5\u003e\n\u003cp class=\"MsoNormal\"\u003e\n\u003cspan\u003eStandardization Versus Differentiation provides an overview of the history of standardization and differentiation of products and explores the pros, cons, and synthesis of perspectives.\u003cbr\u003eThe book extends the existing research on the standardization versus differentiation debate. It differs from existing literature in that it provides a historical overview and seeks to synthesize and integrate perspectives.\u003cbr\u003eCoverage includes the origins of standardization; the rise of global standards; craft production and uniqueness; consistency, safety, and interoperability; differentiation as value creation and competitive advantage; brand identity, premium pricing and market niches. The book includes case studies of tension between standardization and differentiation, and it presents tools for evaluating trade-offs, and how to design for both order and variety.\u003cbr\u003eThe book is designed for business and marketing students, teachers, and business leaders and advisors.\u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5\u003eBiography\u003c\/h5\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eAuthor(s):\u003c\/span\u003e \n\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eDr. Miles Davis and Dr Clifford Thies are both professors at Shenandoah University, USA.\u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5 class=\"p1\" data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eReviews\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eThis title is currently being reviewed. Please check back for further updates in due course.\u003c\/p\u003e","brand":"Ethics Press","offers":[{"title":"Hardback","offer_id":44866821292074,"sku":"fog1789711723541","price":78.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/0709\/8154\/files\/standardization-versus-differentiation-a-false-dichotomy_1.jpg?v=1789711728","url":"https:\/\/layerreadywear.shop\/products\/standardization-versus-differentiation-a-false-dichotomy","provider":"My Store","version":"1.0","type":"link"}