{"product_id":"theorising-modern-marketing-in-a-socially-digital-global-community","title":"Theorising Modern Marketing in a Socially Digital Global Community","description":"\u003cp data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eTitle:\u003c\/strong\u003e\n\u003cspan\u003e\u003c\/span\u003eTheorising Modern Marketing in a Socially Digital Global Community \u003cbr data-mce-fragment=\"1\"\u003e\n\n\u003cstrong data-mce-fragment=\"1\"\u003eSubject Classification: \u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\n\u003cspan\u003eBusiness and Management, Equality Diversity Inclusion, Gender Studies\u003c\/span\u003e\n\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBIC Classification: \u003c\/strong\u003eKJ, JF \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBISAC Classification: \u003cspan\u003e\u003c\/span\u003e\n\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\n\u003cspan\u003eBUS043000, BUS008000, BUS016000\u003c\/span\u003e\n\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBinding:\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e Hardback, Paperback, eBook\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003ePublication date:\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e 05 Nov 2025\u003c\/span\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eISBN (Hardback):\u003c\/strong\u003e\n\u003cspan\u003e\u003c\/span\u003e978-1-83711-433-7 \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eISBN (eBook):\u003c\/strong\u003e\n\u003cspan\u003e\u003c\/span\u003e978-1-83711-434-4 \u003cbr data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eISBN (Paperback): \u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e978-1-83711-435-1\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTo view a sample of the book, please click \u003c\/span\u003e\u003cspan style=\"text-decoration:\" underline data-mce-style=\"text-decoration:\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ee-books available for libraries from \u003cspan\u003e \u003c\/span\u003e\n\n\u003cstrong data-mce-fragment=\"1\"\u003eProquest\u003c\/strong\u003e\n\n\u003cspan\u003e \u003c\/span\u003eand \u003cspan\u003e \u003c\/span\u003e\n\n\u003cstrong data-mce-fragment=\"1\"\u003eEBSCO\u003c\/strong\u003e\n \n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ewith non-institutional availability from \u003c\/span\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003e\nGooglePlay\n\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFor larger orders, or orders where you require an invoice, contact us  \u003cspan id=\"cloak8074a48c555b85c31ec4347354a45e96\" data-mce-fragment=\"1\"\u003e\nadmin@ethicspress.com\n\u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5\u003eDescription\u003c\/h5\u003e\n\u003cp class=\"MsoNormal\"\u003e\n\u003cspan\u003eThis book adopts a unique perspective in critically evaluating new perspectives of marketing that fall within ethical constructs, including EDI (equality, diversity and inclusivity), gendered implications and perspectives, sustainability (people and planet) and intersections with consumer culture. Marketing is often criticised as being commercially focused – profit over people. This book suggest that marketers could\/should include consideration for ethical implications, and provides examples of how this can be conceptualised within current markets by using contemporary marketing examples and insights from consumer society.\u003cbr\u003e \u003cbr\u003eThis book is a follow-up and further exploration of the themes addressed in New Perspectives in Critical Marketing and Consumer Society (2024). Like the previous book, the contents are highly relevant and topical for businesses and society, yet are often overlooked in academic textbooks. This new collection will be very appealing to students, and can be positioned to support their academic studies by demonstrating the link between topical cultural phenomena and academic theories. In particular, the book can help support students create topics for dissertation and thesis based assessment.\u003cbr\u003e \u003cbr\u003eThe edited collection contains fifteen individual chapters addressing topical events, from the Coachella festival and the relationship between rave culture and luxury fashion, to the political marketing implications of the Trump vs Harris election campaigns. Chapters examine the music, fashion and media industries, to reflect upon the way in which societal ideologies and discourse are evolving. Marketing theory is critically reflected and discussed with examples for meaning making, acknowledging a more ethically aware cohort of consumers.\u003cbr\u003e \u003cbr\u003eTheorising Modern Marketing in a Socially Digital Global Community is the second book in the Ethics International Press Critical Marketing and Consumer Society Series.\u003cbr\u003e \u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5\u003eBiography\u003c\/h5\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eEditor(s):\u003c\/span\u003e \n\u003c\/strong\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eDr Elaine Ritch is a reader at Glasgow Caledonian University, United Kingdom. Dr Daria Morozova is a lecturer at Glasgow Caledonian University, United Kingdom. Dr. Liru Jiang is a lecturer at IMC University of Applied Sciences, Krems, Austria. Sohan Babu Khatri is a Management Consultant, Educator \u0026amp; Trainer, based in Kathmandu, Bāgmatī, Nepal.\u003c\/span\u003e\n\u003c\/p\u003e\n\u003ch5 class=\"p1\" data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eReviews\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eThis title is currently being reviewed. Please check back for further updates in due course.\u003c\/p\u003e","brand":"Ethics Press","offers":[{"title":"Paperback","offer_id":44866813329450,"sku":"ylj1789711505917","price":30.75,"currency_code":"USD","in_stock":true},{"title":"Hardback","offer_id":44866813362218,"sku":"nma1789711505918","price":85.91,"currency_code":"USD","in_stock":true},{"title":"eBook","offer_id":44866813394986,"sku":"trh1789711505919","price":32.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/0709\/8154\/files\/theorising-modern-marketing-in-a-socially-digital-global-community_1.jpg?v=1789711511","url":"https:\/\/layerreadywear.shop\/products\/theorising-modern-marketing-in-a-socially-digital-global-community","provider":"My Store","version":"1.0","type":"link"}